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Palo Alto Networks AWS Marketplace New Growth

Palo Alto Networks AWS Marketplace Growth Opportunities

Letztes Update: 16. Mai 2024

Westcon-Comstor expands its partnership with Palo Alto Networks to offer Channel Partners new growth opportunities in the AWS Marketplace. Resellers can now source Palo Alto Networks products via Westcon-Comstor's catalog, benefiting from faster transactions, higher deal volumes, and shorter sales cycles.

Palo Alto Networks and Westcon-Comstor Unlock New Growth Opportunities for Channel Partners in the AWS Marketplace

Palo Alto Networks and Westcon-Comstor have recently expanded their partnership to offer channel partners new growth opportunities in the AWS Marketplace. This collaboration allows reseller partners to access Palo Alto Networks' software products through Westcon-Comstor's product catalog on the AWS Marketplace, enabling them to better serve their customers.

Faster Response to Changing Customer Behavior

Channel partners can now respond more quickly to changes in their end customers' purchasing behavior. The AWS Marketplace facilitates faster transactions, higher deal volumes, and shorter sales cycles. This agility is crucial in today's fast-paced technology landscape, where customer needs and preferences can shift rapidly.

Seamless End-to-End Sales Processes

The seamless integration of end-to-end sales processes on AWS makes it significantly easier for partners to market Palo Alto Networks products. Solutions like the SASE solution Prisma Access and the cloud security platform Prisma Cloud can now be efficiently promoted through the AWS Marketplace. This not only opens up new growth opportunities but also helps partners strengthen their market position in the cloud marketplace economy.

Recent Launch of Cortex XDR Platform

The announcement comes on the heels of the recent launch of Palo Alto Networks' Cortex XDR platform for endpoint security. This platform enables end users to replace outdated legacy tools, accelerate their platform migration, and enhance endpoint protection. Being a leader in the "Gartner Magic Quadrant for Endpoint Protection Platforms 2023" and the only leader in single-vendor SASE, Palo Alto Networks' inclusion in Westcon-Comstor's AWS Marketplace portfolio is a significant milestone.

Expanding Portfolio in EMEA and APAC Regions

The agreement between Palo Alto Networks and Westcon-Comstor covers the EMEA (Europe, Middle East, Africa) and APAC (Asia-Pacific) regions. Westcon-Comstor is the first and currently the only distributor outside the USA to offer Palo Alto Networks' software products as a private listing in the AWS Marketplace. This exclusivity provides a competitive edge to channel partners in these regions.

David Grant's Vision for the Future

David Grant, CEO of Westcon-Comstor, expressed his pride in the long-standing partnership with Palo Alto Networks. He emphasized that the current agreement exemplifies the innovation, agility, and partner success focus that characterize their collaboration. Grant highlighted the rise of cloud marketplaces as one of the most significant technology trends in recent years. He stated that Westcon-Comstor is at the forefront of helping partners enter these markets, and they are proud to offer market-leading cybersecurity solutions from Palo Alto Networks through the AWS Marketplace.

Benefits for Channel Partners

Channel partners stand to gain significantly from this collaboration. The ability to source Palo Alto Networks' products through the AWS Marketplace simplifies the procurement process. It also allows partners to offer their customers cutting-edge cybersecurity solutions with greater efficiency. This streamlined approach can lead to increased customer satisfaction and loyalty.

Strengthening Market Position

By leveraging the AWS Marketplace, channel partners can enhance their market position. The marketplace's extensive reach and robust infrastructure provide a solid foundation for partners to expand their customer base. Additionally, the association with reputable brands like Palo Alto Networks and Westcon-Comstor adds credibility and trust to their offerings.


The expanded partnership between Palo Alto Networks and Westcon-Comstor in the AWS Marketplace is a game-changer for channel partners. It offers them new growth opportunities, faster response times, and a streamlined sales process. With the recent launch of the Cortex XDR platform and the exclusive distribution rights in the EMEA and APAC regions, channel partners are well-positioned to capitalize on the growing demand for advanced cybersecurity solutions. This collaboration not only benefits the partners but also enhances the overall cybersecurity landscape, making it a win-win situation for all stakeholders involved.

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Palo Alto Networks and Westcon-Comstor are opening up new growth opportunities for channel partners in the AWS Marketplace. This collaboration aims to enhance security solutions and streamline cloud operations. By leveraging the AWS Marketplace, partners can access a broader range of tools and services, driving innovation and efficiency in their operations. This initiative is set to transform the way businesses approach cloud security, offering scalable and robust solutions tailored to their needs.

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