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Sustainable fish packaging solutions: Smart & Green

Sustainable fish packaging solutions: IFCO's Marina

Letztes Update: 07. Juni 2024

IFCO introduces Marina, a smart reusable fish crate designed to enhance protection, efficiency, and sustainability in the seafood supply chain. Equipped with Bluetooth Low Energy tags and QR codes, Marina ensures real-time data collection and improved cold chain management. This innovation aligns with global efforts to reduce Styrofoam usage and promotes long-term logistical efficiency and environmental sustainability.

IFCO Introduces Marina: The Digitally Connected Reusable Fish Crate Revolutionizing the Fresh Fish and Seafood Supply Chain

IFCO, a leading provider of reusable packaging solutions, has unveiled Marina, an innovative reusable fish crate designed to enhance the fresh fish and seafood supply chain. Developed in close collaboration with the fishing industry, Marina offers greater protection, efficiency, and sustainability. Equipped with Bluetooth Low Energy tags and QR codes, Marina enables real-time data collection and improves cold chain management from the fishing vessel to retail outlets.

The Need for Sustainable Fish Packaging Solutions

Expanded polystyrene (EPS) boxes, commonly known as Styrofoam, have long been the go-to packaging for fresh fish and seafood. However, EPS can break down into microplastics, contaminating the marine food chain and posing health risks to humans. As a result, governments worldwide are tightening regulations and imposing bans on EPS. This has led many manufacturers, wholesalers, and retailers in the fishing industry to seek sustainable fish packaging solutions.

Marina, part of IFCO's SmartCycle pooling system, offers a seamless and sustainable alternative. The system ensures that Marina crates are reused up to 120 times, returned, and recycled when no longer usable. This closed-loop model not only reduces waste but also ensures that the crates are washed and sanitized according to international food safety standards.

Enhancing Efficiency and Sustainability in the Supply Chain

Marina is exclusively available through IFCO's SmartCycle system, ensuring long-term logistical efficiency and sustainability for the fishing industry and its wholesalers and retailers. The crates are designed to be stackable when empty and securely stackable when filled, saving space on fishing vessels and on land. This design reduces CO2 emissions during transport and improves handling efficiency.

Francesca Amadei, Vice President Southern Europe at IFCO, highlights the collaborative effort behind Marina: "Marina is the result of intensive collaboration with the industry. We have incorporated the specific requirements of the fresh fish and seafood supply chain into our product development. I am pleased that we have succeeded in developing a smart fish crate that offers greater protection and sustainability for the cross-border market around the Mediterranean."

Technical Features of Marina

Marina's technical features set it apart from traditional fish crates. The crates are designed to be compatible with existing supply chains, automated logistics systems, and IFCO's Dora plastic pallets. This compatibility ensures that Marina can be seamlessly integrated into current operations, enhancing overall efficiency.

Inigo Canalejo, Vice President ESG & Strategic Marketing at IFCO, elaborates on the long-term benefits of Marina: "We see it as our responsibility to improve the ecological sustainability of every category in the fresh food supply chain. Our Marina fish crate is an innovative packaging solution that will have a long-term positive impact on the fresh fish and seafood supply chain. We are proud to have developed a sustainable and more efficient alternative to harmful Styrofoam containers."

Marina's Impact on the Environment

Marina's closed-loop model ensures that the crates are 100% recyclable at the end of their service life. Unlike conventional EPS fish boxes that end up in landfills or pollute the oceans, Marina crates are recycled into new products. This sustainable approach significantly reduces the environmental footprint of the fresh fish and seafood supply chain.

Moreover, the use of real-time data collection through Bluetooth Low Energy tags and QR codes enhances cold chain management. This technology ensures that fresh and chilled products are maintained at optimal temperatures throughout the supply chain, reducing spoilage and waste.

Customer Service and Support

IFCO guarantees customer service within 24 hours, ensuring that any issues with Marina crates are promptly addressed. This commitment to customer support is crucial for the fishing industry, where timely and efficient handling of fresh products is essential.

Marina's design also takes into account the specific needs of the fishing industry. The crates are robust and durable, capable of withstanding the harsh conditions of fishing vessels and transport. This durability ensures that the crates can be reused multiple times, further enhancing their sustainability.

Conclusion: A Step Towards a Sustainable Future

Marina represents a significant step towards more sustainable fish packaging solutions. By replacing harmful EPS boxes with reusable, recyclable crates, IFCO is helping to reduce the environmental impact of the fresh fish and seafood supply chain. The integration of smart technology further enhances efficiency and reduces waste, making Marina a game-changer for the industry.

As governments continue to impose stricter regulations on EPS and other harmful materials, the demand for sustainable packaging solutions will only grow. Marina is well-positioned to meet this demand, offering a practical and environmentally friendly alternative that benefits both the industry and the planet.

For more information about Marina and IFCO's sustainable fish packaging solutions, visit IFCO's website.

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